• Paul McCabe


I can help! Plum Design are specialists in brand development having worked with businesses of all sizes throughout the UK and worldwide.

Many people think branding is simply the design of a logo. While this is a good place to start, consider building your “visual position” to be something larger. Building an entire system of identity allows you to present a cohesive and consistent identity, ultimately portraying your company values and ethos to new and existing customers alike.


As mentioned above, the logo is a good place to start, and forms the core of your brand identity. A logo should be unique to you, and can consist of a graphical element with text and symbol/emblem, or just text (known as a logotype).

I will work with you to decide on the most suitable design style for your logo, and will provide you with a number of concepts to look over before moving onto refinement and with your approval, final designs - these will be supplied in a number of formats, giving you a library of logos for use online and in print.


Throughout the design process, I will advise and demonstrate different colour options for your brand which, once finalised, would be used throughout and promotional materials, websites, brochures etc.

Using consistent colours throughout your materials aids brand recognition and the right colours have the power to influence your potential customer’s decisions.


Of equal importance is the art of typography - the fonts and typefaces used throughout your materials. Again, consistency!

This is often led predominantly by the typefaces used in your logo, with additional versions for use in things like headings, paragraph text, quotations and more - your brand guidelines will detail these and their uses so that all future marketing materials are ‘on-brand’ and looking their very best.


At the risk of repeating myself… consistency, on and offline. It applies to everything and it’s at the heart of a beautifully developed brand identity. The photographs you use and the way your copy is written is crucial to getting your brand right. By keeping things consistent, you are helping people differentiate between your brand and your competitors.


The small details that tie your brand together are known as brand elements. No brand is complete without a library of these elements that can be used throughout your marketing materials, website, social media and in print - it might be textures taken from the logo, line styles, use of white space, additional graphics… once again, the aim is for consistency!

You may also need help liaising with production companies or suppliers of your choice or our partners - we can help you there either way, supplying the correctly specified files and advising at every step at no extra cost.

I work with everyone from business startups to multinationals looking to bring their brand up to date when their company has outgrown their existing identity.

Call today to get the ball rolling. Any questions? Feel free to contact me via email, paul@thisisplum.co.uk or call 07985 689 108.

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T: 0121 706 7723   M: 07985 689 108

E: paul@thisisplum.co.uk

96 Lyndon Road, Solihull,

West Midlands B92 7RQ

  • Graphic Design Solihull, print graphic design Solihull, digital graphic design Solihull, design comp
  • Graphic Design Solihull, print graphic design Solihull, digital graphic design Solihull, design comp
  • Graphic Design Solihull, print graphic design Solihull, digital graphic design Solihull, design comp

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